![[Rep]me - Your Product. Our Sale.](img/logo-repme.png){kind=logo}
The performance of tradicional sales reps
Sales reps
They are the decisive factor for the successful performance of the commercial area in the process of inserting and maintaining a product in the market.
Results
Seller and buyer talk less and less in person. More and more they are getting in touch through messaging apps.
The problem of traditional interaction
Relationship
They are the decisive factor for the successful performance of the commercial area in the process of inserting and maintaining a product in the market.
Cost or investment
The oldest representative/salesperson, the one who owns the relationship, no longer has the desire to start projects from scratch or change the brand he already sells for another one. But they will do this if he is offered a good financial reward. This financial reward may take years for your company to recoup the investment, or not at all.
The risk
Your company's image is linked to the person who represents it. Whatever the hitch (we'll list dozens later) this image is scratched, and it will be very difficult for the next salesperson or representative to regain the merchant's confidence.
The solution
our company needs to stop “betting all the chips” on just a traditional relationship and sales model.
Vary the relationship methods, try new ways of selling, have new work fronts to win and retain the storekeeper, test the effectiveness of this and OPTIMIZE COSTS.